Sarasota Website Design.co

Diane’s Social Media Tips for Sarasota Business – Part 1

Social Media and How to Successfully Use it for Marketing Your Business

Social media is everywhere these days.  We hear about it all the time…Facebook, Linkedin, Twitter, seems like someone is always talking about it.  But how can it benefit you as a Sarasota based business?  Well, first it’s an entirely new way that people are communicating and interacting with others from around the world.   Social media and communities are growing exponentially.  As a saavy business,  you really need to understand this new playing field and how you fit into it.

Who really has all that free time to twitter away, and post on Facebook, or network on Linkedin?  The point is a lot of people do, and a lot of them are your potential customers. You as a business owner cannot afford to overlook the powerful, viral benefits of social media.  It should be an integral part of any saavy business strategy.

Need a little convincing?
Check out the following video to help you really understand the explosive power of social media. 

Video on the Explosive Growth of Social Media

 

A carefully planned social media campaign can help your Sarasota business go global by:

• Increasing your company’s visibility
• Driving traffic to your Website through word of mouth
•  Reach new customers you would of never been able to before:  in multiple languages, around the clock.
• Spread the word about that new product you’ve just come up with
• Gather real consumer opinions, and catch the pulse of what’s important to them in the real world.
• Break down formal stodgy “corporate” barriers.  Make your company approachable, and humanize it!

Free Advertising 

Come on, nothing is really free.   Well, yes this time it really is.  The best part about Social media is that it costs nothing to get your brand and message out there.  Nada.  Kiss  pay for click campaigns that eat up your budget goodbye, or at least reduce your dependence on them.  Social media marketing,  is particularly a great match  for small businesses in Sarasota and everywhere for that matter,  looking to increase their Internet sales and marketing economically.  Think smarter, extend your reach, and don’t pay!  Sounds good.

Social Media Campaigns – The Results Speak for Themselves
I have personally ran numerous campaigns throughout Facebook, Twitter and Linkedin.  I was really pleasantly surprised with the results, and I think the effort it takes is truly worth it.   I have over 3,000 professional members in business to business Linkedin groups.  Individuals who work for Motorola, Microsoft, Sony, IBM, the list goes on and on.  These are people I would of never dreamed I could of connected with.  But thanks to a carefully planned social media strategy I was able to make it happen.     So if you’d like let’s help our Sarasota business community thrive!   In these next blog postings I can share some tips  on Social media and how to use these Web marketing techniques to your advantage.  See you next time!

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Feel free to contact me at:
diane@SarasotaWebsiteDesign.co, dmichel@Soflexonline.com
941-355-3227, ext. 13