Social Media Tips for Sarasota Business
24 Aug
Be genuinely you.
Your company doesn’t need to appear as a cold, faceless institution. Your business is made of people. Yes, real live carbon-based, funny, interesting people who would be great to know. That’s the beauty of using social media, you are opening the doors to your company by being approachable. You or your employees can show their sense of humor, ask for opinions, truly interact with your customers, talk up the cool products they’ve been working on, and hey even post up a nice photo.
Be Responsive.
Be sure to be fast and responsive. When people ask questions, give them answers. Thank people when they write in. Be polite, considerate and warm. Social media is a two way conversation. If you ignore people, they will get turned off and just go away. Boo. Not good for business.
Marketing blah blah is boring, and no one is going to read it anyway.
Let’s face it people are in a hurry. They are running with their i-phone or Blackberry with a cup of coffee and have a need for speed. People have come to your Website or to your social media community for a reason, and need to quickly scan and get the goodies and go… and they want it NOW. Provide relevant information that people really, really can use and your target audience is interested in. Just be passionate about what you do, and your little light will shine all on it’s own.
Post Regularly.
Yep. It is a lot of work, but you just can’t post to your blog or community and leave it like a unattended ghost town for three months. It’s a social media faux pas, that will leave tumbleweeds flying. Try posting to your business blog at least once a week or even more. Readers who are loyal followers will anticipate and look forward to your Twitter posts or updates. Old articles from last year on the front page are definitely a no-no. Especially if you’ve been quite vocal and suddenly fall silent. It can be like a friend has suddenly disappeared. So sad, Mr. Sarasota Businessman you just lost a potential customer.
Add Value.
Share useful tips, handy tricks and professional insight. Time is a precious and rare commodity these days. If people take the time to come to your social media site, whether Facebook, Twitter, Linked-In, or a Blog…give them something useful. Make listening and reading your posts worth their time and effort. They will come back and bring their friends too. You know what that means, more customers. Yeah!!
Listen to what people are saying.
When you are mingling with your consumer base, you are at ground zero for marketing intelligence. Listen, listen, and listen some more. Then let people know you appreciate their suggestions and feedback. Hey we always can improve somehow.
Ok that’s all I’ve got for now it’s midnight and time for me to get some shut eye. But stay tuned for more social media tips for Sarasota business.
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Feel free to contact me at:
diane@SarasotaWebsiteDesign.co, dmichel@Soflexonline.com
941-355-3227, ext. 13
