Hi there!  So you have decided you would like to make or redesign your Sarasota Website.  Congratulations!  Here are some great tips to help you get started.

Want a Website that attracts customers?  Then you must think like your customers.   Shhhhh, we’re hunting customers.   Don’t start spending your time and resources before you have a final audience in mind.

( Top secret insider tip:  Your Website isn’t really for you, or your designer’s ego, or programmer’s elegant coding ability.  It’s for your customers to be able to find stuff they are looking for.  They are only going to give you about 10 seconds so you better make it clear and snappy.)

User-friendly, user-centered. 

This should be your mantra as you begin.   What does this mean, and how do you make your Website user-centered?  Ok, we’ll learn all about that but first let’s have a little fun shall we?  You’ve been sitting at that computer all day, me too, so we  deserve a little break.   Here’s a nice lesson from our friends,  the  Talking Heads.  While watching it I’d like you to concentrate on the lyrics…”and you may ask how did I get here?”

Did you get my secret message for you?  After the Website is finished, you don’t want to be faced with pesky thoughts like…. ”This isn’t my Website,  These aren’t my beautiful customers… My God, What have I done?  Or worse yet, My Website is the same as it ever was!   “How did I get here?”   Gasp!  Heaven forbid!

Never fear, grab my hand.   I am here as your friendly Website producer guiding you through the jungle of decisions.  Together we can make  a friendly, user-centered Website that is will be just right for your business.

Tip 1
Ok, remember our mantra, “user-friendly, user-centered”?  Focusing on your potential customers and what they really want will help you to create the most effective:

• Interface design
• Writing style
• Message
• Information design
• Functionality 
• Branding  



In order to get your friendly customer to buy, you need to help them efficiently get what they are looking for.  Also don’t forget  your Website should be interesting enough that they tell their friends, and they come back for more!

Ultimately what you are looking for is to increase your overall conversion rate or sales.   Your customer finds what they are looking for, and as a result converts to a sale by contacting you or purchasing your products.